Photographer and designer José Javier Serrano, also known as Yosigo, is a young artist who was born in Donostia and now lives and works in Barcelona. He has come up with a new way of interpreting the places we inhabit, managing to take a normal scene and infuse it with a beauty that our unimaginative brain couldn’t see on its own. The photographs he has selected for Arrels Barcelona’s designs take the best of a day at a crowded beach. Young adolescents splashing about and laughing while throwing a ball around and older adults walking up and down the beach or chatting while dipping their feet in the water. True happiness really can be found in the simplest of activities.