Alice Hoffmann

After 15 years working as an art and creative director in international agencies around Europe, Alice decided to focus on a solo career as an illustrator. Since then, she has not had a moment to come up for air, using her creative eye to develop hugely successful corporate campaigns and projects. It is no surprise that her portfolio includes clients such as UBS, Adobe, Dyptique, and Campari.

BLUE JOIE DE VIVRE

Alice has taken her unique, straightforward, and graphic style and created "Joie de Vivre", a design featuring images that, aptly, bring us joy. Surfboards, so we may dream of catching the wave of our lives; a tote bag to carry our favourite designer swimwear to the beach (ahem!); and lemons to make the most refreshening of lemonades... reminder to always look at the positive side of life.