Smiley® is a lifestyle brand that over the years has become representative of a new generation of optimists influencing music genres, social and popular culture movements, and the most important creative minds. More than fifty years after its first appearance, the Smiley is more than an icon, a brand, or a lifestyle. It has become a philosophy and a belief that reminds us all how important it is to approach life with a smile, even when times are hard. Arrels Barcelona, like Smiley, believes in a better world.